Curious Planeteer working to make the Earth's changes visible, accessible and actionable.

Planet Labs Strikes Agreement with Wilbur-Ellis to Enhance AgVerdict® Data Tool


Fields from Pinal County, Arizona, captured by Planet Labs in August, 2014

We are thrilled to announce our partnership with Wilbur-Ellis to incorporate Planet’s high frequency, wide-area imagery into their AgVerdict data platform.

Growers across the United States use AgVerdict to monitor crop performance, map farmland, maintain records and store data long-term. Michael Wilbur, VP of Data Services and Field Technology at Wilbur Ellis, writes: “We’re excited to work with Planet Labs on this endeavor as the company changes the speed in which agriculture utilizes imagery. Timely and frequent imagery will give our growers the advantage to act immediately, helping them prevent problems and make more efficient decisions to their crop production.”

We here at Planet Labs view the partnership as an opportunity to explore new applications of Planet’s high cadence imagery within the agricultural community. As our constellations evolve, our up-to-date imagery will help Wilbur-Ellis customers monitor growth, manage resources and improve crop yield. Planet Labs brings a unique capability to agricultural markets around the world: high frequency, good resolution, and the ability to scale at micro and macro levels. We are thrilled to work with AgVerdict, a best-in-class agronomic platform that makes a strong offering to the Ag retail community.

About Wilbur-Ellis Company
Founded in 1921, Wilbur-Ellis is a leading international marketer and distributor of agricultural products, animal feed and specialty chemicals and ingredients. By developing strong relationships, making strategic market investments and capitalizing on new opportunities, Wilbur-Ellis has continued to grow its business with sales now over $3 billion. Wilbur-Ellis’ Agribusiness Division is a recognized leader in the distribution and marketing of field technology, nutrition, plant protection and seed products across more than 250 crop segments in the United States.