It’s an exciting day at Planet—I’m pleased to announce that Planet has struck a deal with the innovative fintech company, FarmDrive. Based in Kenya, FarmDrive parses data from a variety of sources to provide financial services to a traditionally underserved market: smallholder farmers.
Specifically, FarmDrive applies data analytics and machine learning technologies to agricultural markets data and in-field observations to create comprehensive credit profiles and tailored loan products for farmers across Africa. Planet’s frequent satellite imagery provides a new insight-rich layer of data that can contribute to FarmDrive’s super-accurate credit profiles. Continue reading »